CrowleyCom - Work Histories

Nissan North America, Inc.

For close to two decades CrowleyCom was Nissan North America and Infiniti Motors’ media and presentation trainer-of-record.  CrowleyCom developed and trained spokespeople from Nissan’s North America leadership (including Nissan Design America, Nissan Future Lab, manufacturing plants in Smyrna, TN and Canton, MS) and its Global Overseas Market Leadership based in Tokyo.

When Nissan launched what is still considered one of the most ambitious turnarounds in automotive history, CrowleyCom was chosen to prepare its executives to face the press and to deliver key note speeches and new vehicle presentations (including domestic and international car show “walk-arounds” and live presentations.)

With the turnaround complete and the Revitalization Plan firmly in place, Nissan put a stake in the ground by introducing the first EV designed for the mass market: the Nissan Leaf.  CrowleyCom coached Leaf spokespeople to leverage a cynical but hungry press.  This included preparation for interactions with the alternative fuel press as well as automotive and main stream media.

CrowleyCom was also charged with preparing executives to face the press during crises which included voluntary and involuntary safety recalls, sales shortfalls and manufacturing plant “events.”

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CrowleyCom - Work Histories

Nissan North America, Inc.

For close to two decades CrowleyCom was Nissan North America and Infiniti Motors’ media and presentation trainer-of-record.  CrowleyCom developed and trained spokespeople from Nissan’s North America leadership (including Nissan Design America, Nissan Future Lab, manufacturing plants in Smyrna, TN and Canton, MS) and its Global Overseas Market Leadership based in Tokyo.

When Nissan launched what is still considered one of the most ambitious turnarounds in automotive history, CrowleyCom was chosen to prepare its executives to face the press and to deliver key note speeches and new vehicle presentations (including domestic and international car show “walk-arounds” and live presentations.)

With the turnaround complete and the Revitalization Plan firmly in place, Nissan put a stake in the ground by introducing the first EV designed for the mass market: the Nissan Leaf.  CrowleyCom coached Leaf spokespeople to leverage a cynical but hungry press.  This included preparation for interactions with the alternative fuel press as well as automotive and main stream media.

CrowleyCom was also charged with preparing executives to face the press during crises which included voluntary and involuntary safety recalls, sales shortfalls and manufacturing plant “events.”

‍

BACK
CrowleyCom - Work Histories

In 2016 over fifty of the Apple engineers who brought us the iPad, iPhone and iPod combined forces to create a brand new company called Pearl.   Designed for the automotive aftermarket, Pearl’s first product, a wireless rearview vision system is upsetting the automotive OEM status quo.

“Autonomous shouldn’t just be for new cars,” according to Pearl executives.  “Old cars deserve the same access to innovation.”  These are certainly the guys to pull it off.  CrowleyCom has been working with Pearl’s leaders to fine tune their message for the press and for the venture capitalists.

From high tech “startups” that have become household names, to old line companies founded in the 1800’s that finally decided to “go public,” CrowleyCom has worked with Financial A-Teams to ensure that they “dazzle” the investment community during the rigors of an IPO roadshow.  When you’re taking your company public you must personify authority and integrity.

 From Seagate to Maxtor to Hitachi Data Systems to Western Digital, CrowleyCom has trained executives from the hard drive industry to make their presentations “sing” for more years than we want to remember.

CrowleyCom started working with Fleet Bank executives, then FleetBoston executives (with the merger of Fleet Bank and BankBoston) and finally Bank of America (after they acquired FleetBoston.)

And, for six years we also coached Countrywide Financial Corporation’s spokespeople

prior to their takeover by Bank of America.

GenRad, the oldest electronics company in the U.S., chose CrowleyCom to develop the public speaking and presentation skills of over one hundred of its executives from around the globe. The five year assignment included crisis media training for key executives. GenRad was subsequently acquired by Teradyne.

The real estate division of Citicorp has used CrowleyCom on numerous occasions to fortify its leaders' presentational skills. Citicorp also looked to CrowleyCom to add value to major off-site meetings by conducting showcases on presentation skills, intuitive salesmanship and the fine art of listening.

Christened by the press: "The Golden Company of Internet," Art Technology Group (ATG), went from being a small group of pioneers to over one thousand employees in what seemed to be a matter of minutes.

But, unlike many other "start-ups," ATG had been focused on building e-commerce infrastructure since "e" was simply the fifth letter in the alphabet (ATG was founded in 1991.)

CrowleyCom has presentation trained these "e" luminaries since before their landmark IPO, and was charged with pushing their outstanding engineers to become impressive, creative presenters.

The venture-capital fund of Al Shugart (the flamboyant founder of Seagate Technologies) incubated a wide array of promising startups. Shrewdly, Al combined his VC fund with a public relations agency (ASI) in an effort to bring his family of private companies to public attention. CrowleyCom media trained all of Al Shugart International's representative companies (last count there were 22 of them.)

BioComm Network, a leading pharmaceutical and biotechnology marketing and communications corporation uses CrowleyCom to prepare its clients' spokespeople to interact with the media during all phases of the FDA approval process.

Most recently, CrowleyCom media trained physicians and pharmaceutical executives from GlaxoSmithKline's Oncology Division as they prepared for the approval of a breakthrough therapy for Non-Hodgkin’s Lymphoma.

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In 2016 over fifty of the Apple engineers who brought us the iPad, iPhone and iPod combined forces to create a brand new company called Pearl.   Designed for the automotive aftermarket, Pearl’s first product, a wireless rearview vision system is upsetting the automotive OEM status quo.

“Autonomous shouldn’t just be for new cars,” according to Pearl executives.  “Old cars deserve the same access to innovation.”  These are certainly the guys to pull it off.  CrowleyCom has been working with Pearl’s leaders to fine tune their message for the press and for the venture capitalists.

‍

From high tech “startups” that have become household names, to old line companies founded in the 1800’s that finally decided to “go public,” CrowleyCom has worked with Financial A-Teams to ensure that they “dazzle” the investment community during the rigors of an IPO roadshow.  When you’re taking your company public you must personify authority and integrity.

From Seagate to Maxtor to Hitachi Data Systems to Western Digital, CrowleyCom has trained executives from the hard drive industry to make their presentations “sing” for more years than we want to remember.

CrowleyCom started working with Fleet Bank executives, then FleetBoston executives (with the merger of Fleet Bank and BankBoston) and finally Bank of America (after they acquired FleetBoston.)

And, for six years we also coached Countrywide Financial Corporation’s spokespeople

prior to their takeover by Bank of America.

‍

‍

GenRad, the oldest electronics company in the U.S., chose CrowleyCom to develop the public speaking and presentation skills of over one hundred of its executives from around the globe. The five year assignment included crisis media training for key executives. GenRad was subsequently acquired by Teradyne.

‍

‍

The real estate division of Citicorp has used CrowleyCom on numerous occasions to fortify its leaders' presentational skills. Citicorp also looked to CrowleyCom to add value to major off-site meetings by conducting showcases on presentation skills, intuitive salesmanship and the fine art of listening.

Christened by the press: "The Golden Company of Internet," Art Technology Group (ATG), went from being a small group of pioneers to over one thousand employees in what seemed to be a matter of minutes.

But, unlike many other "start-ups," ATG had been focused on building e-commerce infrastructure since "e" was simply the fifth letter in the alphabet (ATG was founded in 1991.)

CrowleyCom has presentation trained these "e" luminaries since before their landmark IPO, and was charged with pushing their outstanding engineers to become impressive, creative presenters.

‍

BACK
CrowleyCom - Work Histories

Nissan North America, Inc.

For close to two decades CrowleyCom was Nissan North America and Infiniti Motors’ media and presentation trainer-of-record.  CrowleyCom developed and trained spokespeople from Nissan’s North America leadership (including Nissan Design America, Nissan Future Lab, manufacturing plants in Smyrna, TN and Canton, MS) and its Global Overseas Market Leadership based in Tokyo.

When Nissan launched what is still considered one of the most ambitious turnarounds in automotive history, CrowleyCom was chosen to prepare its executives to face the press and to deliver key note speeches and new vehicle presentations (including domestic and international car show “walk-arounds” and live presentations.)

With the turnaround complete and the Revitalization Plan firmly in place, Nissan put a stake in the ground by introducing the first EV designed for the mass market: the Nissan Leaf.  CrowleyCom coached Leaf spokespeople to leverage a cynical but hungry press.  This included preparation for interactions with the alternative fuel press as well as automotive and main stream media.

CrowleyCom was also charged with preparing executives to face the press during crises which included voluntary and involuntary safety recalls, sales shortfalls and manufacturing plant “events.”

‍

BACK